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ResourcesHerrmann International is the founding company for the Herrmann Brain Dominance Instrument® (HBDI®) and Whole Brain® Technology™. This is a convenient place to review many applications of use that you will find interesting and effective in your personal and business development. We have numerous Articles, Case Studies, Testimonials, White Papers, Videos and Podcasts, and other pertinent information relating to the effectiveness and use of the HBDI®. Click the small globe next to "view all" for the type of documents you would like to see, to expand the list. Click here to view our Frequently Asked Questions and Answers about Whole Brain® Technology™. Case Studies ABC Pharmaceutical Company
ABC Pharmaceutical is a leading player in the pharmaceutical industry, employing approximately 43,000 people worldwide and marketing in 146 countries. Learn how ABC used HBDI® Whole Brain Technology® to reduce learning and development cycle times of its new graduate sales reps from 24 months to 7 months. August Home Publishing
By using the HBDI® and Whole Brain Technology®, Dee Peters, a certified Herrmann Brain Dominance Instrument® practitioner, aligned the thinking styles of readers of Cuisine at Home, a publication of August Home Publishing, with the content and style of the magazine to more than quadruple revenues in two years. ArticlesIt's All In The Wiring
Ann Herrmann-Nehdi
September 15, 2007
Ann Herrmann-Nehdi explains how she was "wired" into studying the brain and continuing her father's work. Management Today: The Cultured Organisation
Cameron Cooper
September 14, 2007
As business undergoes rapid transformation in the global era, organisational culture is more than ever the key to long-term success. White PapersKnow Change...or No Change Will Happen
You must be able to change your mindset or way of thinking to know that if you don't change, then no changes will ever happen. If your business is stuck in a rut and has stopped growing, maybe it's time for a change...a change in thinking styles. The Brains Behind Your Organization's Success
Understanding the thinking styles of your customers and expanding the thinking styles of your workforce beyond their “regular” preferences may not be a luxury, but a necessity. “Whole Brain Thinking™” has been scientifically proven to help individuals at all levels become more cooperative and productive, leading to heightened levels of employee and team performance. Research ItemsResearch Application Consent Form
Research Application Consent Form Genesis of the Whole Brain® Model
How the Whole Brain® Model and HBDI® (Herrmann Brain Dominance Instrument®) originated. VideosCarte Blanche Video
Watch this highly engaging video to see great real-life examples of Brain Dominance in action. The South African news program, Carte Blanche, did an in-depth story on the Whole Brain model applied to education and how it relates to couples and families. ACA Interview with Ann Herrmann-Nehdi
Listen to Herrmann International's CEO, Ann Herrmann-Nehdi in a podcast interview regarding her keynote at this year's international conference. TestimonialsChevron Canada
A Metaphor for The HBDI™
Do you tune in your favorite radio station when you're in your car by twirling the dial or by programming your favorite stations so you can get them by simply pushing a button?
In some ways the way we use our brain is a little like the car radio. We can twirl the dial to get any station we like. But we also have favorite stations that we program in--the ones we prefer to listen to more often.
Some people, like my husband, have only rock stations programmed. Other people, like my Mom, are more eclectic and have a combination of easy listening music and radio talk shows. Other people don't have a strong preference and are always fiddling with the dial or reprogramming the stations!
Ned Herrmann's four-quadrant model of how the brain works helps us get a read on what "stations" we may have a strong preference for in our ways of thinking. Some of us have a strong preference in one quadrant while others of us have a preference in two, three or even four quadrants. It's not right, it's not wrong, it's just different.
Each of us can and do tune into any station we like. If we don't listen to a given station very often we may get some static and it may take some work to tune it in, but it's there for us to access.
- Janice Beer E.I. DuPont deNemours, Inc.
The HBDI™ is changing the world...
one brain at a time.
- James N. Casto, Senior Research Chemist |
